49
sermon notes notebook
Skip itSoft demand (-25.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Good563.34avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.56avg listing price — sweet spot $15–$100
Price range
Good$5.00–$39.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$83K$83K/yr · 305K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.1%90-day search growth — must beat 0% to launch