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50

self love journal

Worth a look

Shows a sweet-spot price point ($17.72 avg), but soft demand (-69.6% this quarter) keeps it on the watch list.

Market size 38Growth 0Conversion 81Competition 56Returns 76Price range 76Avg price 82Brand share 73Review moat 65Quality gap 18

Avg price

Great$17.72

avg listing price — sweet spot $15–$100

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.9%

return rate — above 5% kills the launch gate

Price range

Great$7.89–$38.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good903.18

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$190K

$190K/yr · 126K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-69.6%

90-day search growth — must beat 0% to launch

Reviews