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scout book cover
Skip itSoft demand (-27.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.53avg listing price — sweet spot $15–$100
Price range
Great$13.32–$24.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Great458.45avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$58K$58K/yr · 37K searches
Growth
Bad-27.1%90-day search growth — must beat 0% to launch