26
running calendar 2025
Skip itSoft demand (-65.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great350.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.39avg listing price — sweet spot $15–$100
Price range
Okay$8.49–$19.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad92%top-5 click share — a locked-up shelf
Market size
Bad$5K$5K/yr · 13K searches
Growth
Bad-65.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand