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reading prizes
Skip itSoft demand (-73.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Great392.27avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.46avg listing price — sweet spot $15–$100
Price range
Good$5.96–$30.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 29K searches
Growth
Bad-73.9%90-day search growth — must beat 0% to launch