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punny gifts
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$15.01–$19.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great323.17avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.47avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Market size
Bad$3K$3K/yr · 15K searches
Brand share
Bad100%top-5 brand share — brand-locked demand