31
pun calendar 2026
Skip itSoft demand (-79.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great269.93avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good$13.76avg listing price — sweet spot $15–$100
Price range
Okay$7.00–$19.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$50K$50K/yr · 143K searches
Growth
Bad-79.1%90-day search growth — must beat 0% to launch