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plastic sleeves
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.80avg listing price — sweet spot $15–$100
Price range
Good$5.29–$25.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Review moat
Bad8,320.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$54K$54K/yr · 41K searches
Brand share
Bad96%top-5 brand share — brand-locked demand