47
pink calendar
Skip itSoft demand (-42.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Good523avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.92–$43.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.65avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 156K searches
Growth
Bad-42.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand