41
officiant book
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Review moat
Great346.41avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.19avg listing price — sweet spot $15–$100
Price range
Good$7.59–$30.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.2%90-day search growth — must beat 0% to launch
Returns
Okay3.4%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 122K searches
Signals Low Review Barrier