49
mini calendar 2025
Skip itSoft demand (-33.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Review moat
Good594.52avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$82K$82K/yr · 288K searches
Avg price
Bad$7.35avg listing price — sweet spot $15–$100
Price range
Bad$2.37–$17.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand