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meeting notebook
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,341.6avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.28avg listing price — sweet spot $15–$100
Price range
Okay$6.07–$21.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 316K searches