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51

large wall calendar july 2023-2024

Worth a look

Shows low returns (0.7%), but a small market ($17K/yr) keeps it on the watch list.

Market size 4Growth 51Conversion 52Competition 79Returns 96Price range 64Avg price 77Brand share 39Review moat 60Quality gap 23

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Avg price

Great$15.85

avg listing price — sweet spot $15–$100

Price range

Good$3.60–$35.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,080.43

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+22.3%

90-day search growth — must beat 0% to launch

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$17K

$17K/yr · 25K searches

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