50
large desk calendar 2022-2023
Worth a lookShows low returns (0.6%), but a small market ($6K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$15.04avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good856avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.53–$23.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Market size
Bad$6K$6K/yr · 11K searches
Signals No Dominant Brand