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kids calendar 2026
Skip itSoft demand (-74.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good914.82avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.27–$23.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.30avg listing price — sweet spot $15–$100
Market size
Okay$118K$118K/yr · 200K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-74.8%90-day search growth — must beat 0% to launch