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Skip itSoft demand (-38.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Review moat
Great423.38avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.14avg listing price — sweet spot $15–$100
Price range
Okay$4.99–$20.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$133K$133K/yr · 801K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand