50
halloween bookmarks
Worth a lookShows a thin review moat (29 avg reviews), but a small market ($14K/yr) keeps it on the watch list.
Review moat
Incredible29.13avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Growth
Great+60.7%90-day search growth — must beat 0% to launch
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.68avg listing price — sweet spot $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.03–$16.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$14K$14K/yr · 97K searches