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habit tracker
Skip itSoft demand (-35.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good723.74avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.88–$26.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.35avg listing price — sweet spot $15–$100
Market size
Okay$182K$182K/yr · 560K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-35.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand