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guided reading strips
Skip itPrices mostly outside the sweet spot ($3.98–$15.64) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good942.35avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.94avg listing price — sweet spot $15–$100
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 168K searches
Price range
Bad$3.98–$15.64cheapest to priciest tracked listing — scored on the share inside $15–$100