47
green binder
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$16.75avg listing price — sweet spot $15–$100
Price range
Good$5.90–$36.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,684.03avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad$98K$98K/yr · 104K searches
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality