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42

garden planner

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A small market ($33K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 17Conversion 23Competition 46Returns 77Price range 68Avg price 88Brand share 42Review moat 92Quality gap 43

Review moat

Great158.2

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$20.30

avg listing price — sweet spot $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Price range

Good$8.25–$29.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.9%

90-day search growth — must beat 0% to launch

Market size

Bad$33K

$33K/yr · 88K searches

Search terms