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four leaf clover
Skip itSoft demand (-71.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great324.6avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.77avg listing price — sweet spot $15–$100
Price range
Good$6.95–$24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$44K$44K/yr · 179K searches
Growth
Bad-71.0%90-day search growth — must beat 0% to launch