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daily journal with prompts
Skip itSoft demand (-36.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.62avg listing price — sweet spot $15–$100
Price range
Great$7.88–$38.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Good$502K$502K/yr · 642K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,972avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-36.4%90-day search growth — must beat 0% to launch