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dad joke calendar 2025
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great382.33avg incumbent reviews — the moat a new listing must climb
Growth
Great+66.6%90-day search growth — must beat 0% to launch
Avg price
Great$15.03avg listing price — sweet spot $15–$100
Price range
Good$11.39–$20.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 24K searches
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand