44
corner bookmark
Skip itSoft demand (-40.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Review moat
Good653.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.47–$19.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$7.11avg listing price — sweet spot $15–$100
Market size
Bad$27K$27K/yr · 157K searches
Growth
Bad-40.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand