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christian calendar 2024
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good644.72avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.63avg listing price — sweet spot $15–$100
Price range
Okay$4.98–$19.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-40.8%90-day search growth — must beat 0% to launch
Market size
Bad$11K$11K/yr · 40K searches