43
bookmark sleeves
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Review moat
Great173.25avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.34avg listing price — sweet spot $15–$100
Price range
Okay$5.10–$18.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 110K searches