50
book cloth
Worth a lookShows low returns (1.2%), but soft demand (-15.9% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great311.32avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$5.42–$27.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.34avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$93K$93K/yr · 224K searches
Growth
Bad-15.9%90-day search growth — must beat 0% to launch