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birth certificate protector
Skip itSoft demand (-22.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$3.73–$31.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,215.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.15avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$71K$71K/yr · 105K searches
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier