32
automatic bookmark
Skip itPrices mostly outside the sweet spot ($4.24–$14.67) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great465.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Bad$7.76avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 68K searches
Price range
Bad$4.24–$14.67cheapest to priciest tracked listing — scored on the share inside $15–$100