44
appointment book 2026-2027
Skip itSoft demand (-48.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good858.95avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.75–$29.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.97avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$101K$101K/yr · 257K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-48.1%90-day search growth — must beat 0% to launch