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3d calendar
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible77.41avg incumbent reviews — the moat a new listing must climb
Avg price
Great$22.51avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Good$6.70–$34.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 139K searches
Growth
Bad-41.9%90-day search growth — must beat 0% to launch