49
3d calendar 2025
Skip itSoft demand (-43.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible80.15avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.79avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.70–$34.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$39K$39K/yr · 190K searches
Growth
Bad-43.8%90-day search growth — must beat 0% to launch