46
3 ring check binder
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Review moat
Great259.24avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.10avg listing price — sweet spot $15–$100
Price range
Great$12.80–$26.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 28K searches