50
2.5 inch binder
Worth a lookShows a sweet-spot price point ($23.41 avg), but soft demand (-24.8% this quarter) keeps it on the watch list.
Avg price
Incredible$23.41avg listing price — sweet spot $15–$100
Price range
Great$7.27–$77.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$151K$151K/yr · 113K searches
Review moat
Okay3,920.13avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-24.8%90-day search growth — must beat 0% to launch