46
volume pedal
Skip itSoft demand (-9.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$93.36avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good516.5avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Okay$192K$192K/yr · 92K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$23.92–$290.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-9.3%90-day search growth — must beat 0% to launch