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turntable protractor
Skip itSoft demand (-32.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$17.12avg listing price — sweet spot $15–$100
Price range
Great$8.04–$35.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,063.44avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 39K searches
Growth
Bad-32.4%90-day search growth — must beat 0% to launch