switch puller
Worth a lookShows searches that convert (10.5% search→purchase), but soft demand (-22.8% this quarter) keeps it on the watch list.
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good790.58avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.25–$31.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.76avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$131K$131K/yr · 106K searches
Growth
Bad-22.8%90-day search growth — must beat 0% to launch