49
sustain pedal
Skip itSoft demand (-8.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Price range
Great$8.35–$52.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.24avg listing price — sweet spot $15–$100
Market size
Good$516K$516K/yr · 269K searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,854.69avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-8.1%90-day search growth — must beat 0% to launch