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string action gauge
Skip itSoft demand (-28.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.54avg listing price — sweet spot $15–$100
Review moat
Good606avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.47–$37.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$185K$185K/yr · 96K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-28.1%90-day search growth — must beat 0% to launch