52
snare drum
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but prices mostly outside the sweet spot ($9.84–$1910.00) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Review moat
Great233.61avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Good$135.31avg listing price — sweet spot $15–$100
Market size
Good$405K$405K/yr · 636K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$9.84–$1910.00cheapest to priciest tracked listing — scored on the share inside $15–$100