41
sleigh bells
Skip itSoft demand (-26.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.53avg listing price — sweet spot $15–$100
Price range
Great$6.23–$57.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$125K$125K/yr · 125K searches
Review moat
Bad5,259.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.3%90-day search growth — must beat 0% to launch