40
shaker instrument
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$14.70avg listing price — sweet spot $15–$100
Review moat
Good877.76avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Good$5.81–$26.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 75K searches