46
rosin
Skip itSoft demand (-16.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Market size
Good$556K$556K/yr · 489K searches
Review moat
Okay2,743.35avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.94–$20.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.74avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.3%90-day search growth — must beat 0% to launch