46
reed case
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Avg price
Great$17.43avg listing price — sweet spot $15–$100
Price range
Great$7.70–$43.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good537.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Market size
Bad$55K$55K/yr · 113K searches