25
mxr eq
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great324.43avg incumbent reviews — the moat a new listing must climb
Avg price
Good$148.95avg listing price — sweet spot $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Bad$97K$97K/yr · 15K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$120.77–$167.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price