47
music folder
Skip itSoft demand (-12.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great348.13avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$15.27avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.95–$24.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$103K$103K/yr · 267K searches
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand