62
maracas
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Review moat
Great363.12avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.65avg listing price — sweet spot $15–$100
Price range
Great$7.55–$42.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 6% kills the launch gate
Market size
Good$278K$278K/yr · 441K searches
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality