30
loop station
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Good743.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$246.46avg listing price — sweet spot $15–$100
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Returns
Okay4.8%return rate — above 5% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$59K$59K/yr · 44K searches
Price range
Bad$39.77–$630.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price