35
lap harp
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Good$115.12avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,193.19avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Price range
Bad$24.19–$408.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$49K$49K/yr · 80K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price